Malaysian CEOs Express Optimism Amidst Concerns Over Long-Term Viability

According to PwC’s 28th Annual Global CEO Survey, while 87% of Malaysian CEOs anticipate local economic improvement, over half question their company’s long-term sustainability without strategic changes. PwC

Key Findings:

• Economic Optimism: 87% of Malaysian CEOs expect the local economy to improve over the next 12 months, aligning with global sentiments.
• Concerns Over Viability: 55% of CEOs believe their company will not be viable in a decade if they continue on their current path.
• Workforce Challenges: 35% of CEOs cite the lower availability of skilled workers as a top threat, surpassing digital-related issues.
• AI Adoption Hesitancy: Only 34% of CEOs trust AI integration into key processes within their companies.
• Sustainability Investments: 61% of CEOs have initiated climate-friendly investments in the past year.

Strategic Implications:

The survey underscores the need for Malaysian businesses to embrace reinvention strategies, focusing on workforce development, AI integration, and sustainability to ensure long-term viability. PwC