Apple Prepares to Enter Foldable Phone Market by 2026

October 24, 2025 admin

a potential differentiator for flagship devices and for future immersive apps.

The Apple is reportedly gearing up to launch its first foldable iPhone as early as 2026 — a move that could reshape its smartphone strategy and add fresh momentum to the fledgling foldable market.

What the rumours say

According to analyst data and supply-chain reports:

Apple may begin production of a foldable iPhone by late 2025, with a full launch targeted for 2026.
The device is expected to carry a premium price tag, with estimates around US $1,800–2,400 at launch.
Display panels are believed to be supplied by Samsung Display, signalling that Apple may rely on established foldable-screen technology rather than fully in-house manufacturing.
Capability to boost unit volumes is significant: some reports suggest Apple could add millions of foldable units and access a potential market opportunity worth tens of billions of dollars.

Why Apple is making the move

Several factors are driving Apple’s push into foldables:

The foldable segment is growing slowly but steadily, and major players such as Samsung have established a path. Apple entering the space would help maintain its premium-device credentials.
Apple’s core iPhone business has matured; introducing a new form factor could refresh interest, drive upgrades and reinforce its ecosystem strategy.
The higher price point of a foldable enables Apple to maintain its margin profile, while offering something distinct and “flagship plus” priced.

What consumers might expect

While details remain speculative and Apple has not confirmed the device publicly, based on leaked claims consumers may see:

A “book-style” foldable design (similar to larger foldable phones) or a clamshell-style design depending on which model Apple chooses.
Large inner display when opened and a more traditional outer display when folded.
Premium materials and a hinge design tuned for durability — areas where Apple may aim to differentiate.
A higher launch price, placing the device at the high end of the smartphone spectrum.

Risks and challenges

Entering the foldable market isn’t without concerns:

Foldables remain a niche segment today, with unit volumes far smaller than traditional smartphones.
Supply-chain complexity increases (folding display, hinge mechanisms, durability) — Apple may face ramp-up risk or quality expectations from its user base.
The premium price may limit adoption initially, especially as competitors work to bring foldable pricing down.

What this means for the smartphone market

Apple entering foldables could spark a broader shift:

Rival manufacturers may accelerate foldable innovation to stay competitive.
Component suppliers (displays, hinges, flexible glass) may see increased demand and investment.
The “premium form factor” tier may evolve, with foldables becoming more mainstream past 2026 — especially as Apple’s brand enters the category.

Final word

While Apple has yet to officially announce a foldable iPhone, the available signals suggest a major product milestone may be on the horizon. For Apple watchers, smartphone users and the broader mobile ecosystem alike, the arrival of a foldable iPhone could mark the beginning of a new “flagship frontier.” If Apple executes well, the device may become a compelling upgrade option — but the success will depend on pricing, durability, user experience and how Apple balances novelty with practicality.

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