Black Friday 2025 Sees U.S. Online Sales Soar to Record $11.8 B, Fueled by AI-Powered Shopping

In a sign of how holiday shopping continues its shift online, U.S. consumers spent an estimated $11.8 billion on e-commerce during Black Friday 2025, according to data from Adobe Analytics. TechCrunch+1

That tally marks a substantial increase from last year’s $10.8 billion — roughly a 9.1% rise. TechCrunch Between 10 a.m. and 2 p.m. local time, shoppers reportedly spent about $12.5 million per minute. TechCrunch+1

Much of the surge has been attributed to a growing reliance on AI-powered shopping tools (e.g., chatbots and recommendation engines), which enabled customers to compare prices, spot deals and purchase quickly — a behavior Adobe says helped reshape the holiday-shopping experience. Reuters+1

Meanwhile, with online shopping climbing, foot traffic in physical stores has seen a noticeable drop compared with pre-pandemic holiday seasons. TechCrunch+1

Looking ahead, analysts expect the momentum to continue: preliminary forecasts suggest Cyber Monday could bring in about $14.2 billion in U.S. online sales this year. TechCrunch+1